Archives: Projects

Using company uniforms to increase brand recognition and brand identity

JCM Landscaping customised workwear

How uniforms increase Brand Recognition and Brand Identity

In short, uniforms create brand awareness, they will advertise your business or team. For smaller startups or less recognised brands, uniforms have a strong marketing impact. Displaying your logo frequently will help increase both its recognition and brand awareness.

Businesses are thought of as abstract organisations and money making machines, but in reality they’re made up of people. These groups of people, work together to help provide goods and services for other people. Due to the large amount of competition providing similar goods and services all businesses want to stand out; be remembered and recommended. It is the aim of all business to have strong reputation and exceptional brand awareness.

Wearing your logo and colours

Having people wearing your logo shows they’re a part of your company. The individuals act as walking advertisements and are way more effective than traditional billboards. Why better? Because our response is significantly higher to the actions of a moving advertisement than a simple billboard.

Ever just people watch? There are many reasons we observe other humans. We take cues about how to behave at a particular place; we observe out of simple curiosity or more often than not sheer nosiness. Studies show that the eye likes motion, specifically, the beginning of motion known as motion onset. (RA – Abrams, 2003) This effect is difficult to replicate naturally even by using moving billboards but your employees wearing your uniform will do it naturally.

The question is: are you using this marketing resource to its full potential?

Truth is, every single time a customer or potential customer interacts with one of your staff they are interacting with your brand. For a lot of your customers, this is more often than not the most memorable and significant interaction they have with your organisation. If one of your staff goes out for lunch and sits down at a table, despite never speaking to anyone but the waiter, hundreds of people will have seen their uniform and your brand.

It is worth noting as well, employees wearing their company uniforms in public become more mindful of their behaviour. If you are concerned about having customised clothing because of your employees behaviour in the public domain, then you have the wrong employees! When your staff are easily identifiable, they’ll be more conscious of the way they behave and will not want to do anything that will risk affecting the perception the public has of their company. As we mentioned earlier, they’re a walking billboard, except a lot more effective. We feel closer to people than we do to inanimate objects.

Uniforms make it much easier for your customers to ask for assistance. If you consider the retail sector or supermarkets some examples really stand out, such as Asda’s iconic green uniform. As soon as you step foot inside one of their stores you can easily figure out who to ask, if you can´t find something or need to ask a question.

Take my hometown of Warrington as an example; in particular the rugby club Warrington Wolves. We all associate the colours primrose and blue with the club. On game day, and when you see the colours around the time, you immediately associate the primrose and blue with the club.

Use your uniform as an opportunity to demonstrate your values to your customers. Businesses use colours for their brand to represent their values, for example, green to represent an environmentally conscious ethos, red for health and safety and blue for professionalism etc. Wearing these colours within the company internally will remind employees about the values and to uphold them, as well as reinforcing them with your customers. Again this further strengthens your brand identify and makes you stand out from your competitors.

All of this is not just relevant to SME’s and large businesses. Sole traders still need to work on a strong business logo and brand. Use your uniform as an opportunity to promote your business and services when you are out in your local community. “Colour is registered by the brain before either images or typography. Colour increases brand recognition by up to 80%. ” – Source: University of Loyla, Maryland study. Use the colours of your logo within the uniform itself.

There are so many options out there that choosing customised clothing and uniforms for your business can at times appear like a mine field. Use this as an opportunity to try something different and stand out from the crowd. At Bubble Customised Clothing we’ve designed many different uniforms and can advise where best to use your brand colours, company logo and any messages you would like to tell your customers and the public. Regardless of the sector you work in, there are options out there for you. Think outside the box, be creative, even better, let us be creative and start maximising the opportunities customised clothing can provide for your organisation.

Functional benefits of customised company uniforms

Gaskells customised workwear | hats

Following on from my article about the “branding benefits of customised company clothing” ; today I’m going to talk a little about both the functional benefits of customised company uniform; as well as go into some detail of the specific situations your business or organisation will benefit from branded uniforms.

First Impressions

You only get 7 seconds to make a great first impression. Having the right customised company uniform ensures you and your employees are well presented and therefore guaranteeing the person you are in front of forms the right opinion immediately. It prevents the need for a dress code and rules out any situation where such a code may be misinterpreted. Choosing the right branded company uniform ensures you make the right first impression, every time.

Unity

Uniforms create unity between employees. The simple and yet powerful idea of everyone at the same organisation wearing the same uniform creates equality and encourages staff to work as a team. As my business partner Mike will tell you, if everyone in your organisation is pulling in the same direction, working to the same goal, it makes the achievement of such goals easier and quicker. It’s the same in the sporting environment he is surrounded with every day. All this creates a happy workplace. A happy workplace is a productive workplace but most importantly it’s a place employees will look forward to their work and ultimately stay with you. Employees are the faces of your company and you want those faces to be smiling!

Identification

Having an identifiable uniform can be very beneficial. In a public swimming pool the lifeguard wears a red swim suit; security services all use similar styles of items which have connotations of authority and make them recognisable as being security, hospital staff; supermarket staff wear uniforms so they are easily identifiable by customers who need assistance.For tradespeople, such as electricians, plumbers and builders, the benefits are twofold. Wearing branded customised clothing provides a fantastic opportunity for you to advertise your business. I wrote about this in my previous post; but it is worth revisiting as it still surprises me how tradespeople don’t use their workwear as more of an opportunity to promote their business and services. In addition to this; for the majority of such trades, working in people´s homes. For your customers, having a stranger working in their house, for a lot of the time when they are not there, is a big deal. Being easily identifiable as a tradesperson, as well as taking care in your appearance makes a great first impression (see what I did there). Customers will see you as more trustworthy, both in terms of actually getting the job done and being left in their home.

Safety

For a lot of industries, wearing a uniform or workwear is a must. If you work within rail, construction, manufacturing or similar industries you will already be aware of the requirements. I’ll not confuse those of you who aren’t familiar with the actual standards, but for example, if you are looking to work within the rail industry you will need to source orange hi-vis clothing. If you are working on sites where there is a lot of vehicle movement you will definitely be required to wear hi-vis vests. In industries such as fabrication, fire retardant overalls are a must.In some circumstances, uniforms will be colour coded to determine departments or areas staff are working in. This gives a great visual indicator as to whether staff are in the wrong area and therefore at a potential risk either due to not wearing the correct PPE, or having not been briefed and the relevant health and safety protocol for that department. This concept is very applicable to many manufacturing businesses, the construction business, electricity generation, chemical industries and others. In these types of businesses, employees have different roles, all of which come with specific health and safety requirements dependent on the requirements of their position. For example in the waste industry staff working on the vehicles out collecting waste need to be wearing suitable cut resistant gloves and reinforced work trousers suitable for the risks of dealing with waste.

Functionality

Many employees use different tools during their day and need to enjoy an ease of access to them regularly. Work trousers with multiple pockets can provide this function. Some employees in the construction industry or miners will work in dark conditions making a head torch essential to their job. Gloves can protect employees from adverse weather conditions. Some uniforms are designed with materials that can be washed regularly and at high temperatures and are ideal for industries where you are getting dirty on a daily basis i.e painters and decorators, landscape gardeners and plasterers.
There are many reasons examples of why company uniforms can benefit employees, employers and customers. Whatever your reasons for wanting company uniforms Bubble Customised Clothing wants to understand your reasons for requiring uniform. We can then create a solution for you that fits your needs. We have a wealth of experience in creating company uniforms and will create a style with your logo and colours incorporating the right materials and design.

Our customised approach

Bubble customised Clothing

A lot of changes are happening at Bubble customised clothing. All positive things! We’re still expanding our reach, hired new staff and organising a new website. Watch this space for updates on our progress.

I’ve outlined our Customised Approach for our customers that shows why we’re different and better than other customised clothing companies.

We work by using a customised approach to your needs. Customised clothing is a manufacturing process that requires adaptability and expertise. Our customer service is exactly the same. We manufacture garments for all types of industries and different purposes. We adapt to each of our customers and help them with our manufacturing expertise. We want you to have the best possible experience of making your choice and the best possible garment that will not only look great but will also pass the test of time. We’re proud to be a family business and our approach to business reflects this. We offer a fast turnaround and our quality is assured.

We want to understand why you want the item of clothing. What will you be using it for? How often? Is the item going to be washed frequently? We then start to work on how to achieve the best product, with a fast turnaround and the best delivery option for you.

With our close approach we’re going to achieve 4 things.

1. A real understanding of your needs.

2. Customerised, expert advice on how we’re going to achieve your needs.

3. An easy transition from beginning to end. We find out what you need, we help you pick exactly what you want and then we customise your items using our manufacturing expertise.

4. Making sure you’re happy by removing stress. Guaranteeing that our customer service, the customised end product, our fast turnaround, delivery services and your experience of working with us exceeds your expectations. We want you to look great and feel great.

We use 4 processes which are Embroidery, Direct To Garment printing, Transfers and Screen Printing. We use the best suppliers of clothing and have thousands of different options. You don’t need to be an expert on each process or on fabrics because we will advise you on both. The final decision will always come down to you and we like to offer different choices that we think will be the best for you. We know that your choice of customised clothing is the best choice and we´ll ensure you´re in control.

We’re trusted to make customised clothing for large companies such as The Walt Disney Company (Disney), O2, Warrington Wolves and others. When you let us know what you need, you´ll soon learn that we´re the best at delivering exactly what you want. Every item of clothing is manufactured with high quality standards as we know that when our friends look good, they feel good.